4Paradigm Signs Cooperation with YescomUSA to Fully Assist the E-commerce Platform to Realize Digital and Intelligent Transformation

2020.11.11

YescomUSA.com, an independent e-commerce brand featuring outdoor gears in North America, has signed a cooperation agreement with 4Paradigm. Supported by technologies such as the digital and intelligent traffic operation platform and Knowledge Graphs,4Paradigm will give full play to its capabilities of natural language processing and multi-round dialogue robots to provide personalized marketing services for millions of English-speaking consumers in the United States. While accurately matching the needs of consumers, 4Paradigm will also improve the level of intelligent and standardized operation of customer service, service efficiency, and comprehensively promote the intelligent transformation of the e-commerce industry.

The basis of customers operations is to maintain close and high-frequency interaction with customers, quickly identify their intentions, and drive conversion rates and satisfaction. As an influential e-commerce platform in North America, YescomUSA has millions of user members. Inquiries about product features, logistics information, product feedback, etc are in great demand. In the past, manual responses relying solely on staff led to low efficiency, high labor costs, and it was difficult to match user’s demand.

4Paradigm has devised an intelligent customer service system for YescomUSA through standardized products. Through the in-depth integration of its ERP, the system can automatically obtain the related business information, and fully understand customer demand based on natural language processing and multiple rounds of dialogue. The system has achieved standardized Q&A for common inquires, which has greatly improved the efficiency of customer service.

In the future, 4Paradigm will also provide customers with personalized recommendations and intelligent searching capabilities for e-commerce websites, accurately matching user demand, and boosting both business growth and user satisfaction.

北美户外用品独立电商品牌YescomUSA.com与第四范式签约达成合作,第四范式通过数智化流量运营平台以及知识图谱等技术加持,充分发挥自然语言处理和多轮对话机器人能力,为其美国本地数百万英语语种消费者提供个性化营销服务,精准匹配消费者需求的同时,提升客服智能化、标准化运营水平,提升服务效率,全面推进电商行业智能化转型进程。

客户运营的基础是与用户保持密切、高频的互动,快速识别用户意向,带动转化率与满意度的提升。作为北美极具影响力的电商平台,YescomUSA拥有数百万用户会员,询问产品功能、物流信息、产品反馈等需求旺盛,以往仅依靠人工客户进行回复效率低、人力成本高,且难以匹配用户的需求。

第四范式通过标准化产品为YescomUSA打造了智能化客服体系,通过与其ERP的深度结合,可自动获取业务所需信息,并基于自然语言处理和多轮对话能力充分理解用户需求,实现了高频问题的标准化问答,大幅提升了客服服务效率。

未来,第四范式还将为客户提供电商网站的个性化推荐和智能搜索能力,精准匹配用户需求,助力业务和用户满意度的双增长。